Blog topic
Why the numbers in Google Ads, Meta and GA4 disagree, and how to set tracking up so they agree with your sales: consent mode, pixels, conversion setup and email sender rules.
Why Google Consent Mode v2 applies to a US business with visitors in the EEA, UK or Switzerland, what to set up, and a twenty-minute check of your site.
Read the postThe authentication, unsubscribe and spam rate rules Google, Yahoo and Microsoft publish for senders, the dates each took effect, and what missing one costs.
Read the postA US business that skips Consent Mode v2 can lose Google remarketing and conversion measurement for European traffic. What breaks, and a five-step check.
Read the postWhat to set up before you spend on marketing, with a pass condition for each step, so a closed deal can be traced back to the click that produced it.
Read the postFor US advertisers: Google Ads conversions fell in Europe while orders held. How to tell if Consent Mode v2 is the cause, a ten-minute check and the fix order.
Read the postOrganic traffic drops often come from tracking, season, site changes or the results page, not a penalty. Eight checks, in the order that rules them out fastest.
Read the postMeta and GA4 rarely agree on conversions, and the gap is usually normal rather than broken. What each one counts, why they disagree, and the number to trust.
Read the postA free 32-row SEO audit spreadsheet covering indexation, canonicals, architecture, on-page, speed, tracking and local, with a pass condition for each row.
Read the postNext step
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