The 42-point SEO audit checklist, in the order we work through it
A 42-point SEO self-audit checklist with a pass condition for every check, in the order that finds the expensive problems first: indexation before keywords.
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Getting found on Google
Why a site does not show up on Google, and what to check first: indexing, technical health, Core Web Vitals, algorithm updates, and how pages get picked up by AI search.
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What a technical SEO audit covers: the eight areas, the errors that cost most, and the 2026 checklist
A technical SEO audit finds what stops Google crawling, indexing and showing a site. The eight areas, the costly errors, and a checklist with pass conditions.
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How to show up in AI search, and what the evidence says does not work
Google and OpenAI documentation contradicts much of the advice being sold about AI search. What the primary sources say, and the checks worth running.
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Digital marketing for Texas businesses: what changes by industry, and what stays the same
What changes in digital marketing from a Texas plumber to a law firm to an online shop, what stays the same, and which channel each business starts with.
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Google algorithm updates: what they are, which ones changed the work, and what to do when one hits your site
Google changes search thousands of times a year and names a handful. What a core update is, how to tell if one hit you, and what to check first.
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Keyword clustering: how to group keywords into pages with a free spreadsheet, and when a paid tool is worth it
Keyword clustering decides how many pages your site needs. The free method compares Google results in a spreadsheet; paid tools only pay off on big lists.
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Your website is not ranking. Here is how to find out why.
Work through the causes in order, from indexation to intent mismatch. Each one you can check yourself, most in under ten minutes.
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Why your dispensary menu may rank for nothing, and how to check in thirty seconds
Many dispensary menus load in an iframe from the menu provider, so the products are not in your own page. How to check, and three ways to fix it.
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The launch checklist that stops a redesign costing you rankings
The pre-launch and launch-day checks that stop a redesign losing your rankings. Migration, redirects, indexation, tracking and the first 72 hours.
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Core Web Vitals thresholds and what counts as passing
The published good, needs improvement and poor boundaries for every Core Web Vital and its supporting metrics, plus how the 75th percentile rule works.
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What AI search changed about SEO, and what it did not
AI summaries take the clicks that used to go to thin pages. What still earns a visit, what stopped working, and how to tell which of yours is which.
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What local customers search for in December: Google Trends data for trades and shops, and what to change before January
Lawn care and pest control searches hit their low in December, while storms bring week-long spikes. The 2025 to 2026 data, and what to change.
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