Email marketing ROI: why $36 to $1 is not your number, and what it actually costs to run
Where the $36 back for every $1 figure comes from, what email really costs at 5,000 contacts, and how to work out your own return.
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Email revenue
The email that sells again to people who already know you: what it earns and costs, and the automated flows every small business should have running.
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The email flows worth building, in payback order
Five automated email sequences in the order we build them, with the trigger and timing of each message and the sender rules that keep them out of spam.
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How much does email marketing cost in 2026? Platform prices, agency fees and what moves them
What a US small business pays for email in 2026: platform prices by list size, freelancer and agency fees, and the cost of a flows-first setup.
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