Blog
Articles, comparisons, checklists, templates and reference data, all from inside client accounts. Start from the problem you have.
Keyword clustering decides how many pages your site needs. The free method compares Google results in a spreadsheet; paid tools only pay off on big lists.
Read the postYour profile shows for your name but not for the service you sell? Tell a missing profile from a ranking problem, then work through the 10 fixes in order.
Read the postSince October 2025, US med spas can say Botox in Google ads but cannot bid on it without certification. The rules, the wording and what works.
Read the postLawn care and pest control searches hit their low in December, while storms bring week-long spikes. The 2025 to 2026 data, and what to change.
Read the postRoofers lose map pack spots to wrong categories, thin storm pages and old reviews. What to set, what to write, and what Google bans.
Read the postPaying for Google Ads clicks that never call or fill in a form? The 11 causes, in the order to check them, and how to test each in minutes.
Read the postMost plumbers set an ads budget from what they can spare. Work it back from click price, lead rate and booked jobs instead, using 2025 plumbing benchmarks.
Read the postBlack Friday is November 27. Nine Google Ads checks for tracking, budgets, promotions and hours, with dates, and the changes that restart Smart Bidding.
Read the postEight US dental marketing agencies compared on facts you can check: location, founding year, published prices and contract terms. Mavix is one of the eight.
Read the postEight US HVAC marketing agencies compared on facts you can check: headquarters, services, published prices and contract terms. Mavix is one entry.
Read the postNine US law firm marketing agencies compared on facts you can check: location, founding year, published prices and contract terms. Mavix is one of the nine.
Read the postSeven US plumbing marketing agencies compared on facts you can check: headquarters, services, published prices and contract terms. Mavix is one entry.
Read the postEight US roofing marketing agencies compared on facts you can check: headquarters, services, published prices and contract terms. Mavix is one entry.
Read the postEight US SEO agencies that serve small businesses, compared on facts you can check: location, founding year, published prices and terms. Mavix is one of them.
Read the post28 US cleaning business statistics for 2026: industry size, how customers choose a cleaner, Google Ads costs and time spent on housework, all sourced.
Read the post27 US dental marketing statistics for 2026: dentist counts, patient demand, review habits and Google Ads costs, each linked to the source it came from.
Read the postWhat a digital marketing agency costs in 2026: retainers by service, hourly and project rates, percentage-of-spend fees, and how to compare quotes.
Read the post30 ecommerce marketing statistics for 2026: US online sales, cart abandonment, Google Ads costs and email returns, each linked to the source it came from.
Read the post29 US electrician marketing statistics for 2026: jobs, review habits, Google Ads costs and electrical fire data, each linked to the source it came from.
Read the postWhat a US small business pays for email in 2026: platform prices by list size, freelancer and agency fees, and the cost of a flows-first setup.
Read the postGoogle Ads search clicks cost a median $5.42 in the US in 2026. Click prices by industry, what a monthly budget buys, management fees and what moves the cost.
Read the post30 US HVAC marketing statistics for 2026: jobs, review habits, Google Ads costs and when homeowners replace equipment, each linked to its source.
Read the post28 US landscaping statistics for 2026: industry size, how customers pick a provider, Google Ads costs and seasonal demand, each linked to its source.
Read the post26 US law firm marketing statistics for 2026: lawyer counts, how firms answer new enquiries, review habits and Google Ads costs, each linked to its source.
Read the postLocal SEO averages $1,557 a month in the largest named survey, and many agencies charge under $1,000. What the fee covers and what you can do yourself.
Read the post30 US med spa marketing statistics for 2026: med spa counts, patient visits and spend, treatment volumes, review habits and Google Ads costs, all sourced.
Read the postFacebook and Instagram lead ads cost a median $27.39 a lead in the US in 2026. CPM, click and lead costs by industry, sensible budgets and management fees.
Read the post30 US pest control statistics for 2026: industry size, how many homes have pests, how customers choose, Google Ads costs and seasonal demand, all sourced.
Read the post29 US plumbing marketing statistics for 2026: jobs, review habits, Google Ads costs, leaks and water damage claims, each linked to its source.
Read the post30 US real estate statistics for 2026: agent numbers and income, how buyers and sellers use agents, Google Ads costs and home prices, all sourced.
Read the post29 US roofing marketing statistics for 2026: jobs, review habits, Google Ads costs, hail and storm claims, each linked to the source it came from.
Read the postWhat a US small business website costs in 2026 by type of build, what it costs to keep running each year, and what moves a quote up or down.
Read the postThe 2026 Google Ads average cost per lead is $66.69. Here is where it comes from, why yours legitimately differs, and the arithmetic that sets your real target.
Read the postWhere the $36 back for every $1 figure comes from, what email really costs at 5,000 contacts, and how to work out your own return.
Read the postAgency, freelancer or in-house SEO? Costs from named surveys, the fully loaded salary maths, and when each one is the right choice.
Read the postGoogle and OpenAI documentation contradicts much of the advice being sold about AI search. What the primary sources say, and the checks worth running.
Read the postThe published good, needs improvement and poor boundaries for every Core Web Vital and its supporting metrics, plus how the 75th percentile rule works.
Read the postThe authentication, unsubscribe and spam rate rules Google, Yahoo and Microsoft publish for senders, the dates each took effect, and what missing one costs.
Read the postA free 28-row Google Ads audit checklist: tracking, search terms, structure, bidding, ads and landing pages, with a pass condition for every row.
Read the postWhat Google says about SEO timelines, a month-by-month view of what moves and when, and what a much faster promise usually means.
Read the postWhat three named pricing surveys say SEO costs, why one site can cost three times another, and how to judge a quote against your own numbers.
Read the postA lead tracker with the two columns most spreadsheets miss: whether the lead was qualified, and how long it took to respond. Free CSV.
Read the postA one-page marketing strategy that starts with what a customer is worth and the most you can pay to win one. Free template, no email needed.
Read the postOrganic traffic drops often come from tracking, season, site changes or the results page, not a penalty. Eight checks, in the order that rules them out fastest.
Read the postAgency, freelancer or in-house SEO compared on published costs, where each one wins, and the questions that expose the difference.
Read the postA free 32-row SEO audit spreadsheet covering indexation, canonicals, architecture, on-page, speed, tracking and local, with a pass condition for each row.
Read the postA free monthly SEO report template that leads with enquiries, splits branded from non-branded clicks and compares each row with the same month last year.
Read the postWhich to start with depends on how soon you need calls, what a customer is worth and whether anyone searches for you. How a local business works it out.
Read the postSmall business counts by state and employer establishment counts by metro, from the SBA and the Census Bureau, with what they do and do not tell you.
Read the postWork through the causes in order, from indexation to intent mismatch. Each one you can check yourself, most in under ten minutes.
Read the postWhat we look at, what you get, how long it takes, and why there is no automated sequence attached to it. Written so nobody has to ask on a call.
Read the postAn agency that sells eleven services is often reselling several of them. What we removed, why, and what it costs us in deals we no longer win.
Read the postThe reasoning behind a refund plus $1,000 if we miss the search target, the conditions that make it honest, and what it changes about which clients we take.
Read the postTwenty questions to ask a marketing agency before signing, why each one matters, and what a good answer sounds like. Use them on us too.
Read the postThe 30 things we check when a page gets traffic and produces nothing: intent match, the next step, the form, proof and quiet costs, each with a pass test.
Read the postMany dispensary menus load in an iframe from the menu provider, so the products are not in your own page. How to check, and three ways to fix it.
Read the postFive automated email sequences in the order we build them, with the trigger and timing of each message and the sender rules that keep them out of spam.
Read the postWhat to check before you blame the agency or raise the budget: structure, matching, negatives, tracking and landing pages, in the order that finds waste.
Read the postWhat Google and Meta actually permit for CBD and hemp, which products qualify, and the channel mix that keeps working when a platform review goes against you.
Read the postA local SEO checklist in the order that moves map results: profile, reviews, website, measurement and citations, with the Google rule behind each step.
Read the postA 42-point SEO self-audit checklist with a pass condition for every check, in the order that finds the expensive problems first: indexation before keywords.
Read the postWhat to set up before you spend on marketing, with a pass condition for each step, so a closed deal can be traced back to the click that produced it.
Read the postThe pre-launch and launch-day checks that stop a redesign losing your rankings. Migration, redirects, indexation, tracking and the first 72 hours.
Read the postHow to split a marketing budget between SEO and PPC across a year: what each costs, how fast each moves, and when to move money from one to the other.
Read the postGoogle changes search thousands of times a year and names a handful. What a core update is, how to tell if one hit you, and what to check first.
Read the postFor US businesses with a location in the UK or Germany: many local SEO problems are eligibility, category or review problems. Ten, and a 30-day fix order.
Read the postFor US advertisers: Google Ads conversions fell in Europe while orders held. How to tell if Consent Mode v2 is the cause, a ten-minute check and the fix order.
Read the postWhy Google Consent Mode v2 applies to a US business with visitors in the EEA, UK or Switzerland, what to set up, and a twenty-minute check of your site.
Read the postPublished 2026 price ranges for a business website by build type, what the quotes leave out, and ten questions that make two Texas quotes comparable.
Read the postFor US advertisers whose Meta results fell in Europe in 2026: a step-by-step diagnosis to tell a real drop from a reporting, consent or tracking change.
Read the postA business website has four jobs: be found, prove it, ask for one thing and load fast on a phone. How to check each, when to redesign, what to ask.
Read the postA US business that skips Consent Mode v2 can lose Google remarketing and conversion measurement for European traffic. What breaks, and a five-step check.
Read the postLocal Services Ads averaged $53 a lead against $104 for Google search ads in a 2026 benchmark, but you give up control. What a Texas trade should run first.
Read the postSince January 2026 Meta users in the EU can choose less personalised ads. Six mistakes a US advertiser should check in European campaigns, and the fix order.
Read the postSeven steps to get a Texas business into the Google map pack, in the order that moves it: the profile fields that matter, the ones that do little, and timing.
Read the postMeta and GA4 rarely agree on conversions, and the gap is usually normal rather than broken. What each one counts, why they disagree, and the number to trust.
Read the postA San Antonio store's Google Ads account recorded 6.45 in conversion value per 1 spent, at $4.77 a conversion. The five changes, in order, and two checks.
Read the postWhat changes in digital marketing from a Texas plumber to a law firm to an online shop, what stays the same, and which channel each business starts with.
Read the postHow Google picks who shows in the Texas map pack, the six parts of local SEO that carry the weight, how the metros differ, and how to tell it is working.
Read the postA technical SEO audit finds what stops Google crawling, indexing and showing a site. The eight areas, the costly errors, and a checklist with pass conditions.
Read the postGeorgetown, TX passed 100,000 people in 2024. What local SEO there covers, how many city pages make sense, what drives the price, and how to judge help.
Read the postWhat an SEO engagement with Mavix includes for a Texas business, what it leaves out, how the price is set, and where you can check each answer.
Read the postMost Texas SEO pitches sound alike. The checks that separate agencies: what the report opens with, how links get built, and what you own when you leave.
Read the postThe search work a new Texas business can do itself, a realistic timeline, and the point at which paying an SEO agency starts to make sense.
Read the postAI summaries take the clicks that used to go to thin pages. What still earns a visit, what stopped working, and how to tell which of yours is which.
Read the postNothing matches that yet. Try another word, or clear the filters.
Elsewhere in the library
Long, and written on the assumption you are doing the work yourself.
13 step-by-step guides
Work out the number yourself before anybody quotes you one.
Six calculators
Twenty-three accounts, the screenshots, and what each one does not prove.
Twenty-three accounts with screenshots
Next step
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